Ice tries not to let the quirks of newfound superstardom get to her. Ice Spice at Rolling Loud Los Angeles in March. “Being at award shows, being on magazine covers, getting huge features – all those moments made me feel like: ‘Wow, we’re really doing it big.’” “I always felt like I could do anything I tried to do, but especially now it feels like anything is possible,” Ice says. She scored two of 2023’s biggest hits so far with big-ticket collaborations: she appeared on fellow gen Z sensation PinkPantheress’s Boy’s a Liar Pt 2, which hit No 2 in the UK last month, Taylor Swift tapped her up for a remix of Karma, which debuted at No 2 in the US. While memes and virality were crucial to her initial rise, Ice’s goal is outright pop superstardom. Most of its songs have gone viral, or added something new to the internet’s vocabulary: “munch” became everyday parlance after Ice blew up “How can I lose if I’m already chose?”, a lyric from Bikini Bottom, is a favourite TikTok caption. Ice’s debut EP, Like.?, released in January, is breezy and playful, her velvety growl skating over cartoonish guitar samples and roiling drill beats.
Initially known for her avowedly feminine take on the hypermasculine sub-genre drill – an early single sampled the hook of Zedd and Foxes’ yearning EDM hit Clarity other songs flip sexist rap tropes on their head – the 23-year-old has become the New York scene’s biggest star since Pop Smoke, the Brooklyn upstart who was murdered at 20 in February 2020.
It’s less than a year since Ice, born Isis Gaston, released Munch – the title referring to the kind of man who is good for oral sex and not much else – and became an instant icon, with her orange afro and deep vocals. This insouciant persona has inspired fervent devotion in young rap fans.
“That was the first time I was being annoyed about getting famous.”īut even as she recalls the embarrassingly candid shot, she doesn’t sound bothered. “I was so mad – why am I seeing an off-guard photo of me, with a sock in the background?” she says. Late last summer, not long after she released her viral megahit Munch (Feelin’ U), the New York rapper Ice Spice was scrolling Instagram and was taken aback to see an ad featuring a photo of her taken in her house, hawking the clothes that a stylist had brought over for her to try.
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